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You Really Need A Fluid Digital Marketing Strategy
On August 14, 2011 an amazing team of digital marketing and social media experts will be coming to St. Louis to offer dealers the opportunity to refine their advertising and marketing strategy. The...
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Automotive Advertising Made Easy With Adwords Express
This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes. In July 2011 we were introduced to: Google+ Google...
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Google Click To Call Enhances Mobile Ads
Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone numbers on mobile devices. This information is very important for...
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Don’t Let The Financial Markets Distract Your Marketing Strategy
This past week I have been on vacation in Italy. While I have been away from the US I have still been tethered to US business activity via the Internet and my iPhone. I’ve watched the wild ride that...
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MerchantCircle.com Releases Mobile App
Merchant Circle, a popular business directory website that also serves as a business blogging and marketing tool, has released their mobile application. The mobile app will allow your customers to...
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PCG Added To Top 500 Fastest Growing Private Companies List
Inc. Magazine’s September 2011 edition ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing Agency, #192 on its 30th annual Inc. 500, an exclusive ranking of the...
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Google +1 Thumbnails Will Influence Click Behavior
Have you thought about how much color has been added to Google’s search result pages? It’s as if Google took a cue from a Broadway musical and created their own version of a Joseph’s Technicolor Dream...
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A Quarterly Review Of Your Automotive Advertising Strategy
As we approach the last quarter of 2011 it is a great time to stop and ask car dealers if their advertising strategy is yielding the best results for the money they invest. We’ve been told to review...
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Advertise and Publish Your Automotive Inventory Online With the CarPort App
The CarPort App is a revolutionary tool that delightfully merges social media, blogging and car sales applications. It enables “live” inventory to be added to dealers´ press releases, blog posts, sales...
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Go Beyond Your Local Market with the Automotive Advertising Network
Every member of the Automotive Advertising Network is granted with instant access to an extensive network of powerful regional websites, aimed to establish a closer connection with car buyers and...
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Automotive Mobile Marketing Program Attracts New and Used Car Dealers Nationwide
PCG Digital Marketing has partnered up with several car dealerships across the nation that want to take advantage of their dealership texting program. Text message marketing for car dealers is quickly...
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Premier Oklahoma City Dodge Dealership Joins AAN
Norman Chrysler Jeep Dodge is a new and used car dealer located off the mile of cars at 481 N. Interstate Dr. in Norman, Oklahoma serving the Oklahoma City and surrounding areas. Whether you are...
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The AAN Proudly Welcomes One of the Best Chrysler Jeep Dodge Dealers Serving...
The Automotive Advertising Network proudly welcomes to its family Barry Sanders Supercenter, your one stop Stillwater shop for all your Chrysler Jeep Dodge needs. Joining the AAN will help Barry...
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NJ Digital Marketing Agency is Officially An AdWords Certified Partner
PCG Digital Marketing, a full-service digital marketing agency in New Jersey, is proud to announce the company has achieved Google AdWords Certified Partner status. The new Google AdWords Certification...
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Automotive Advertising Budgets and Strategy Under The ZMOT Lens
Car Dealer Advertising Budgets Come Under Review Automotive advertising professionals should invest a few minutes to read a free book called “Winning the Zero Moment of Truth” by Jim Lecinski. The...
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Google Earnings Confirm Automotive Advertising Budget Trends
Today Google reported blow-out earnings which surprised Wall Street. After hours trading had the shares up 35+ dollars and close to $600 a share. Just this past week, Google was at $500 a share so...
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Automotive Advertising Strategies Must Include ZMOT Thinking
Internet Sales Manager (ISM) community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies...
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Local Edmond Hyundai Dealer Joins AAN
The Automotive Advertising Network proudly welcomes to its family Edmond Hyundai, your one stop Edmond Hyundai dealership. Joining the AAN will help Edmond Hyundai increase the frequency with which...
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The AAN Proudly Welcomes One of the Best Cherry Hill KIA Dealer
The Automotive Advertising Network proudly welcomes to its family Cherry Hill Triplex, your one stop Cherry Hill shop for all your KIA needs. Joining the AAN will help Cherry Hill Triplex increase the...
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PCG Digital Marketing Wins Internet Marketing Contract for Blake Fulenwider...
Blake Fulenwider Dodge Chrysler Jeep has selected PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing agency, to develop its online digital marketing initiatives. A leading...
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Automotive Advertising Costs Per Website Visitor
Since PCG started the Automotive Zero Moment of Truth in October, I have had the opportunity to view hundreds of marketing and advertising budgets. I created a spreadsheet to plug in expenses which...
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Automotive Stimulus Investments Fuel ZMOT Not Bypass It
I had an great call today with a successful car dealer that was spending over $150,000 a month on cable TV for three same brand stores in one state. Their three store budget had no allocation for...
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Top Automotive Internet Marketing Firms Offering Express Training Sessions at...
Representatives from New Jersey’s top automotive Internet marketing firms, PCG Digital Marketing, PCG Consulting and the Automotive Advertising Network, will be conducting short, 10-minute express...
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Getting Buyers From Their Computer Into Your Dealership
I have written about the influence of Jim Lecinski’s book “Winning The Zero Moment of Truth” and the data that confirms that consumers are actively researching online during the Zero Moment of Truth...
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Increase Your ZMOT with the Automotive Advertising Network
Representatives from The Automotive Advertising Network (AAN) will be available for demonstrations at booth # 3657 at the 2012 NADA Convention. The Automotive Advertising Network is the industry’s...
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Dealer.com Wins Best Of Show at NADA Convention
The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall. The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman. The...
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Automotive Advertising With Twitter Promoted Tweets Thru New Amex Program
American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners. Car dealers looking for new tools in their Automotive Advertising strategy, should...
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Mazda Lorax TV Commercial Stirs Consumer Complaints
A Mazda commercial posted on YouTube has been generating dozens of negative comments. You can watch the Mazda CX-5 Commercial for yourself. Did this cross some sacred line? I would love to hear what...
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Will Privacy Concerns Limit Retargeting on Google Display Network
Google’s use of cookies to track consumer behavior on the web has been front and center in the news this past week. According to The Christian Science Monitor article Jeff Ward-Bailey: Google spent...
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Do 850,000 Google Android Device Activations Per Day Motivate You?
Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices...
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President of Local Search Group to Speak at Two Upcoming Automotive Conferences
Dealers can meet Jim Flint at the upcoming Digital Dealer Conference April 3-5, 2012 in Orlando and at the Automotive Boot Camp May 15-17, 2012 in Las Vegas. Flint is the President of Local Search...
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Stop Granting Unrestricted Access To Your Facebook Account
The other day a long time friend shot me a note to say that my Facebook account was hacked. I really appreciated the call but when I checked my account, it was not hacked. I had allowed the “would be...
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The Death Clock Is Ticking on Google Places
Have you been frustrated with Google Places? If you have, you are not alone. Be patient because good news is on the way. To recognize the inevitable changes that are planned for Google Places, you...
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Google Introduces Content Experiments To Replace Optimizer Tool
Anyone who has been watching the grow of Google Analytic’s feature set may not surprised by today’s announcement that Google Website Optimizer is being shutdown and a similar feature called “Content...
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Free SEM Training for Dealers
The Automotive SEM Study will provide free training to car dealers who register for the 4-week event. Training is delivered via a series of webinars that will guide dealers through creating, managing,...
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AdMob’s Mobile Device Targeting Now Available In AdWords
Yesterday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in...
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Is Your Paid Search Strategy Sloppy?
By Brian Pasch Google Adwords is utilized by many dealers for paid search marketing, which is no surprise to readers. However, what is surprising are the “sloppy” campaigns that are being operated....
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Automotive Video Pre-Roll Strategies For Car Dealers
Dealers who are looking to take their successful franchises to the next level should consider video pre-roll marketing. Video pre-roll gives the impact of cable TV advertising but in a format that is...
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Can An Automotive Advertising Agency Service Fierce Rivals?
I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency. This is a common occurrence within the automotive community since I offer my advice...
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Google Cars Generates New Car Leads For Dealers
Another prediction that I wrote about has come true. Change is in the air again at Google. Paid Search just took a big step forward or backwards, depending on how you think. It’s called officially...
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Google Cars Program Explained In This Video
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers...
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CarWoo! and Yahoo Autos To Announce Marketing Agreement
On July 5th, Jason Stein Editor at Automotive News broke the story that that TrueCar ended its exclusive marketing arrangement with Yahoo Autos. The revenue sharing deal, which was announced in...
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Facebook Ads: The Next Generation of Display Advertising
Display advertising spend is growing every year. According to eMarketer, display spending will triple by 2016 while search will double. Right now, Google is the king in search ad revenues, but is a...
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Google Adwords Adds Live Chat Options For Volkswagen Ads
The world of paid search is never boring especially when Google has been testing new paid “ad units” for the automotive industry. I wrote last month about the Google Advisor product (aka Google Cars)...
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Google AdWords Remarketing Just Got a Lot Simpler
Keeping up with all the new updates with Google AdWords is a full time job. What now, you ask? This past Friday, Google AdWords unleashed new changes to remarketing. From now on, to create more refined...
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Internet Is the New Television
Your digital strategy is becoming more and more important as each day passes. If you are pouring endless amounts of cash into traditional advertising like television and newspaper with one hand and...
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Google AdWords Tools Everyone Should Know and Use
So you’ve started a campaign on Google AdWords. Now what? Google has some great free tools available in AdWords to take your campaigns to the next level – and make them easier to manage! My Client...
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Increase the Relevance of your Google Ads by Using Keyword Matching
By John Fraze Many folks who jump into using AdWords might miss out on the usefulness of keyword matching options.However, planting only broad match keywords (keywords that trigger related searches,...
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Get Visual With Google Display Ads
By Shannon Mudrick Are you using Google AdWords for text Ads? If you are, you’re heading in the right direction! Now, the next step is to ensure you are using Google Display Ads. With this important...
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Glenn Pasch Of PCG Digital Marketing To Present At GNYADA
The Greater New York Automotive Dealers Association (GNYADA) will have Glenn Pasch, COO of PCG Digital Marketing, lead a seminar this month. Glenn will present on Google Analytics at the Center for...
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